About Us

Established in 1942, GENERAL Fire is a third generation family owned and operated Fire and Police equipment distributor. Our professional sales staff has over 100 years of combined experience in the sales and distribution of fire, police and safety equipment. We have both new and used equipment as well as offering some trade-in options.

We carry a full range of equipment including personal protective clothing, emergency lighting, hoses, nozzles and sirens just to name a few. Our office, showroom and warehouse are conveniently located a short distance off the freeway just outside downtown Milwaukee, WI . Over 15,000 Sq. Ft houses a large inventory with the most commonly used items by our customers.

We pride ourselves on providing our customers the highest quality US products and services as well as low prices and quick deliveries. We will expand our website to include more valuable information and will continually update as new items and special purchases become available. Although we do not have everything we handle listed, please check back often as you will always find something new.

We appreciate your feedback and ask that you share your comments with us so that we can continue to strive to be the best source for your equipment needs. Please feel free to contact us anytime with your comments or concerns.

General Fire Equipment Co., Inc