Established in 1942, General Fire is family owned and operated Fire and Police equipment distributor. Our professional sales staff has over 100 years of combined experience in the sales and distribution of fire, police and safety equipment.
Our company carries a full range of equipment including personal protective clothing, emergency lighting, hoses, nozzles and sirens just to name a few. Our office, showroom and warehouse are conveniently located a short distance off the freeway just outside downtown Milwaukee, WI.
We pride ourselves on providing our customers the highest quality US products and services. We appreciate your feedback and ask that you share your comments with us so that we can continue to strive to be the best source for your equipment needs. Please feel free to contact us anytime with your comments or concerns.
Quality is the single most important driving force behind our company. No matter how big or small of a job, we do not sacrifice quality for anything, ever. It is our #1 goal to simply be the best at what we do.
We offer fast service for your agency or department fleet vehicles. At your convenience we will get you back up and running. A vehicle needs to be fully operational and we understand that.
We have been in this business long enough to know what works and what doesn’t. We know which products you can count on, and which you should be wary of. We have knowledge of the technology available, how it works, and how it can work for you. We can use this knowledge to work with you to plan your projects to ensure you end up with the best results.
We understand that when managing a fleet project, there are two main factors that determine the cost. One is obviously the up-front expense of the equipment and installation. The other often overlooked factor is how long that equipment and installation will last in the field. The overall cost of your project can be greatly reduced by having it installed by people who specialize in long-lasting installations. If you’re choosing the lowest bidder to perform your installations, chances are you’re going to be repairing the equipment and having the installation re-done sooner than later. We have been in this business long enough to know what works and what doesn’t. We know which products you can count on, and which you should be wary of. We have knowledge of the technology available, how it works, and how it can work for you. We can use this knowledge to work with you to plan your projects to ensure you end up with the best results.
All of our Installations are covered under a lifetime warranty for the service life of the vehicle, ensuring you will never have to pay for the same work twice.
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